About us
Payblr was founded in 1981 by a consortium of financial institutions in Puerto Rico.
Their objective was to become a principal member of Visa and Mastercard and achieve economies of scale and lower costs in their card issuing and acquiring businesses.
Today, Payblr is a leading regional payments enabler in Latin America. We offer Visa and Mastercard memberships that are affiliated to Payblr, BIN Sponsorships, dispute resolution and portfolio services such as profit optimization strategies and customer journeys.
We are revolutionizing the payments industry in Latin America by co-creating innovative payment solutions with our clients and card networks, Visa and Mastercard.
We cover all Latin America & Caribbean
Payblr can support your local currency or US-dollar payment solution in most countries in Latin America and the Caribbean.
Argentina - Belize - Bolivia - Brazil - Chile - Colombia - Costa Rica -Ecuador - El Salvador- Guatemala - Honduras - Mexico - Nicaragua -Panama - Paraguay - Peru - Puerto Rico - Uruguay - Caribbean, except Cuba.
Our Team
Our team has a lifetime of experience in the payments industry, having worked at banks, payment networks and processors. We are focused on excellence, compliance, innovation and efficiency.
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![Maria Cristina Oruña - Payblr]()
Maria Cristina Oruña
CEO & Founder
25+ years’ experience in CRM, Advanced Analytics, Sales Optimization, and Technology in Financial Services and other industries. Founded Cobalto, Payblr’s parent company in 2004. MBA from University of Puerto Rico and a BS in Electrical Engineering from New Jersey Institute of Technology.
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![Fabio Garcia-Passalacqua - Payblr]()
Fabio Garcia-Passalacqua
COO & Founder
30+ years’ experience in Payments and Banking. SVP at Banco Popular de Puerto Rico responsible for its card and personal loan businesses in PR and US. MBA from University of Michigan and a BS in Finance from Boston College.
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![Delma Reyes - Payblr]()
Delma Reyes
Operations Manager
25+ years’ experience in Payments and Processing. Supports the implementation of new digital processes and improvement initiatives. BS in Chemistry from University of Puerto Rico.
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![Jesse Deadman - Payblr]()
Jesse Dedman
CIO
Leader of Information Technology and Security since 2012. Specializes in data management, CRM and automation. Masters in Information Management and Systems from UC Berkeley and BA from Johns Hopkins University.
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![Rebeca Hernández - Payblr]()
Rebeca Hernández, Esq., CAMS
AML Compliance Officer
Leads AML, BSA and OFAC Compliance functions, including new customer underwriting, annual customer reviews and suspicious activity monitoring. BA in Marketing from University of Puerto Rico and a JD from Interamerican University of Puerto Rico. Licensed to practice law in Puerto Rico.
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![Francisco Inukai]()
Francisco Inukai
Director Customer Success
20 years’ experience in Payments and Processing. Leads customer success by supporting clients in their card processor implementations. Also manages special projects at Payblr. BE in Computer Science from Tecnólogico de Moterrey, México
Whether you are a fintech, bank or credit union looking to launch a payment solution Payblr guides you through the complexities of the process.
Our services span from obtaining a network license, to going live with your first payment credential and beyond.
Payblr has a SOC2 Type 2 Certification in Security, Confidentiality and Privacy, which underlies our commitment to protecting client data.
Visa Ready – Payblr is trusted and certified by Visa for Issuance Solutions.
Mastercard Engage – Payblr is trusted and certified by Mastercard for BIN Sponsorship.
